We were tasked with developing a three-piece print campaign for a nonprofit organization, either existing or one we created ourselves, as part of this project. I chose the World Wildlife Foundation (WWF), as they advocate for endangered species that future generations may not be able to see without some form of intervention.

My idea for these posters started as making information posters about the elephants. As I reviewed the project, I realized I needed to simplify a lot. So I backtracked and tried to make the animals fade away, like in Infinity War. That seemed to do well amongst my peers. I wanted to make a bold poster of just an animal seeming to fade away, to show how the animal will soon be just a memory if we don't do something now.