SAE SIL JAE brand identity
SAE SIL JAE, a place where birds gather and rest, is a korean casual dining that serves food and drinks mainly using fresh fruits and herbs grown by themselves on the farm.
![brand identity Brand Design identity restaurant korean](https://mir-s3-cdn-cf.behance.net/project_modules/1400/2112b2185913509.656c8347ba56d.png)
![brand identity Brand Design identity restaurant korean](https://mir-s3-cdn-cf.behance.net/project_modules/1400/1669c3185913509.656c8347bb596.png)
Context of Design
The meaning of "SAE SIL" has been taken from the Saesil Village farm where birds have been gathered together for a long time, and the meaning of "JAE," which means a valley, was added to contain the meaning of "a valley where birds gather.” Just as birds come to the village with ease, eat, drink, and take a rest, it contains SAE SIL JAE's will to provide a place where visitors can fill their stomachs and chill.
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/546710185913509.656c8346e91c3.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/e1c6ec185913509.656c8346eaa3d.png)
![brand identity Brand Design identity restaurant korean](https://mir-s3-cdn-cf.behance.net/project_modules/1400/bc93f3185913509.656c8347b95ba.png)
Visual Identity
We wanted to deliver a consistent visual experience by borrowing the layout of birds, roofs, hills, and valleys. In addition, for visuals that fit the context of casual dining, we consistently created a very casual, bold, and playful typographic and layout. On top of that, by developing a bird, the mascot of the SAE SIL JAE, we also strengthened friendliness by utilizing the visual on the alphabet A that looks like a roof. In the space, we also tried to create an atmosphere of coming home and relaxing by utilizing wood-tone interiors, yellow indirect lightings, and white-oriented tablewares.
![brand identity Brand Design identity restaurant korean](https://mir-s3-cdn-cf.behance.net/project_modules/1400/c4e9e7185913509.656c8347b8546.png)
![brand identity Brand Design identity restaurant korean](https://mir-s3-cdn-cf.behance.net/project_modules/1400/4a02fb185913509.6573e41b89585.png)
![brand identity Brand Design identity restaurant korean](https://mir-s3-cdn-cf.behance.net/project_modules/1400/adb4e0185913509.65740a2154b68.png)
![brand identity Brand Design identity restaurant korean](https://mir-s3-cdn-cf.behance.net/project_modules/1400/f02851185913509.656c8347b7530.png)
![brand identity Brand Design identity restaurant korean](https://mir-s3-cdn-cf.behance.net/project_modules/1400/a090ca185913509.6574386909e9c.png)
![brand identity Brand Design identity restaurant korean](https://mir-s3-cdn-cf.behance.net/project_modules/1400/f2ee60185913509.65740a2155c01.png)
![brand identity Brand Design identity restaurant korean](https://mir-s3-cdn-cf.behance.net/project_modules/1400/0a28ff185913509.657438690921b.png)
![brand identity Brand Design identity restaurant korean](https://mir-s3-cdn-cf.behance.net/project_modules/1400/32a097185913509.6573e41b867ce.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/d19df0185913509.656c889464f2e.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/c92bff185913509.656c889463f85.png)
![brand identity Brand Design identity restaurant korean](https://mir-s3-cdn-cf.behance.net/project_modules/1400/83ce33185913509.6573e41b85956.png)
![brand identity Brand Design identity restaurant korean](https://mir-s3-cdn-cf.behance.net/project_modules/1400/16fdc3185913509.6574386908356.png)
![brand identity Brand Design identity restaurant korean](https://mir-s3-cdn-cf.behance.net/project_modules/1400/94abd8185913509.6573e41b83e08.png)
![brand identity Brand Design identity restaurant korean](https://mir-s3-cdn-cf.behance.net/project_modules/1400/104e52185913509.65743e26acb33.png)
![brand identity Brand Design identity restaurant korean](https://mir-s3-cdn-cf.behance.net/project_modules/1400/f9e510185913509.65743e26ad7c3.png)
![brand identity Brand Design identity restaurant korean](https://mir-s3-cdn-cf.behance.net/project_modules/1400/e09298185913509.65740a2152abc.png)