Tardelli Group
Financial consultancy
With over four decades of history in Sorocaba, the Tardelli Group is now expanding its horizons to the capital of São Paulo, marking a new phase in its journey. To represent this paradigm shift, a new brand was necessary, both to align with the high standards of the capital and to find a unique edge among the many other companies.
After conducting a market analysis, we noticed a predominant trend: most brands operating in the region adopt a modern and technological aesthetic. We decided to go against this approach, aiming to differentiate ourselves from the competition by developing a visual identity that conveys a more traditional and serious tone.
For the symbol, we chose to represent the three generations of the Tardelli family, with the serifed "T" symbolizing the founding generation.
In summary, the new brand of the Tardelli Group not only represents a new phase for the company, but also the establishment of a new legacy.
Credits:
![White and blue paper stacked, creating a frame with diagonal lines and the text "Tardelli."](https://mir-s3-cdn-cf.behance.net/project_modules/1400/aac1fd186048251.656f0b7ebaa9e.gif)
![Several stacks of white and black cards with the text "Tardelli" and contact information.](https://mir-s3-cdn-cf.behance.net/project_modules/1400/d07e82186048251.65750f3038568.png)
![Blue visual identity guide with nine sections: introduction, symbols, colors, etc.](https://mir-s3-cdn-cf.behance.net/project_modules/1400/b93df5186048251.656f0e27caef9.gif)
![Three posters on a gray wall: logo, text "Soluções em Planejamento Tributário," and a smiling man.](https://mir-s3-cdn-cf.behance.net/project_modules/1400/fcf8af186048251.659b264ba065a.png)
![Tardelli letterhead and business cards with the logo and text on a light background.](https://mir-s3-cdn-cf.behance.net/project_modules/1400/345e57186048251.65c409509b7a6.png)
![Smiling bearded man working on a laptop in a modern office.](https://mir-s3-cdn-cf.behance.net/project_modules/1400/042175186048251.656f19c8847c7.jpeg)
![Set of minimalist black icons representing various functions on a gray background.](https://mir-s3-cdn-cf.behance.net/project_modules/1400/357a4b186048251.65ade6101c1b1.png)
![Person holding a tablet displaying financial graphs on the screen, against a neutral background.](https://mir-s3-cdn-cf.behance.net/project_modules/1400/ae631a186048251.6632f88aea84a.png)
![HR department form on gray paper next to text about tax solutions.](https://mir-s3-cdn-cf.behance.net/project_modules/1400/c2f63d186048251.6632dc40a8eea.gif)
![Computer screen displaying a tax solutions page, with a woman in the center.](https://mir-s3-cdn-cf.behance.net/project_modules/1400/b03309186048251.6632d5c895f00.png)
![Cover and formal letter of a financial consulting firm with Tardelli's logo.](https://mir-s3-cdn-cf.behance.net/project_modules/1400/0c25f8186048251.6634047346387.png)