A festival sparks your inner being and shares a feeling of oneness with family and friends around, waiting to share the joy, cheer and warmth.

The brand shoot for Araku Coffee India portrayed its key stakeholders - the women coffee bean pickers across Araku valley who are the main contributors to the specialty coffee procured and the end receivers of livelihood through the brand.

The key thought process of the shoot was to capture the brave women of ARAKU who have capitalized on the opportunity and increased their income by 10x by following the bio-dynamic farming technique to plant and cultivate the coffee seeds. We see their stories with the crop and the family bond through this postcard shoot.