People and their needs have changed, also in the world of mobility. They no longer want just speed
or safety, but they lookfor sustainability, efficiency, smartness and stress-free products. How can we convey
this new harmony of tyres ’features to a new generation of people?
“New Tyre Generation” is the new Pirelli campaign that present the new products with an
unprecedented tone of voice that focuses on people, not just performance, and translates
technical details into tangible benefits.
The global campaign was unveiled in July '23 at GoodWood Festival with a dedicated
booth and social media posts before being rolled out worldwide.
Credits
Agenzia: ACNE Milan&Rome
Executive Creative Directors: Emanuele Viora e Andrea Jaccarino
Chief Strategy Officer: Filippo Ferraro
Clients Service Director: Fabrizio Marvulli
Head of Social: Sabrina Santoro
Copywriter: Giulia Falcone, Marco Tomirotti
Art Director: Nicolò Andrea Ales
Senior Strategist: Emanuela Lovotti
Account: Erika Belcore, Elena Sangalli, Ornella Franconeri
Senior Social Media Strategist: Fabio Infurna
Social Media Strategist: Alexia Guida
Senior Editor: Gabriele Silvestro
Editor: Luca Cosulich
Photographer / Director: Uwe Duettmann
Production Company: Olympìque
Photographer / Director: Uwe Duettmann
Production Company: Olympìque
