The new campaign draws creative inspiration from the Museum Dial’s iconic design metaphor, the sun at high noon and the rhythm of time in the modern world. The watches, both created fully in CGI, are set against a fluid abstract landscape. The campaign line Movado Modern reaffirms Movado’s ownership of modern design in the watch category, and puts a fresh spin on their tagline, “Modern Ahead Of Its Time.”

Thin Classic
Client: Movado
 
TAG Creative presented a dynamic new broadcast and web campaign - "Movado Modern." The spot affirms the brands iconic design heritage and celebrates the distinctive Movado Thin Classic.