![home decor natural heritage branding Sustainability Retail Ecommerce handcrafted artisan](https://mir-s3-cdn-cf.behance.net/project_modules/1400/796412186746993.6593d3ac9d41d.jpg)
Handmade is Everything
Everything is Handmade
Through an exploration of generational craft, authentic design, and cultural preservation, Knith is an US-based homeware brand that offers unique home pieces made from ancestral knowledge in rural communities around the world.
![home decor natural heritage branding Sustainability Retail Ecommerce handcrafted artisan](https://mir-s3-cdn-cf.behance.net/project_modules/1400/57824c186746993.65ee76b09eb9b.png)
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![home decor natural heritage branding Sustainability Retail Ecommerce handcrafted artisan](https://mir-s3-cdn-cf.behance.net/project_modules/1400/85769e186746993.65ee76b09dd87.png)
We laid the foundation for the brand to embody not only a contemporary lifestyle for a high-end audience but also to represent change through a sustainable path, ensuring equity and a commitment to enhance craft villages and rural communities.
![home decor natural heritage branding Sustainability Retail Ecommerce handcrafted artisan](https://mir-s3-cdn-cf.behance.net/project_modules/1400/29d708186746993.65eadebfaab82.png)
Knith's brand identity, inspired by artisanal craftsmanship, melds dynamic and eccentric typography—reflective of the brand's product forms—with illustrative storytelling, vividly conveying the brand’s narrative and processes to the world.
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The illustrations weave together warmth approachability and refined elegance to visually narrate the brand's story.
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Brand Identity: Behalf Studio
Creative Director: Giang Nguyen
Creative Director: Giang Nguyen
Designers: Minh Nguyen, Phong Pham
Project Manager: Lam Nong
Producer: Dung Nguyen
Web Developer: Coffeemug
Brand Photography: Mắt Bét
Product & Process Images: Knith team, Al Centro Workshop
Special thanks to chị Dương for supporting us in documenting this project.
![home decor natural heritage branding Sustainability Retail Ecommerce handcrafted artisan](https://mir-s3-cdn-cf.behance.net/project_modules/1400/e13059186746993.65ee734ee6b55.png)