"Qbo Devil Sugar"
一款好吃到媽媽也無法抗拒的炸彈軟糖，像惡魔一樣在耳邊喃喃低語著快點吃一顆，一咬就讓水果香氣在嘴裡炸開的夢中軟糖！
An irresistibly tasty gummy that even moms can't say no to. It whispers like a devil to eat one quickly, and with a single bite, fruit flavors burst in your mouth – a dreamy candy delight !
Brand background
這是一款天然輕熱量的水果炸彈軟糖，使用讓身體較無負擔的成分享受糖果帶來的甘醇。為了更貼近孩子的世界我們加入故事，創造虛擬角色使品牌結構更加完整。同時，我們熟知糖果對於孩子的吸引力。將糖果必須適量飲食的理念位於品牌銷售初衷使家長在購買的過程能夠降低糖果對健康的疑慮。
It is a naturally low-calorie fruit gummy that provides a delightful candy experience with ingredients that are less burdensome on the body. To better connect with children, we've incorporated a story and created virtual characters to enhance the brand's structure. Recognizing the allure of candy for kids, we emphasize the concept of moderate consumption, aligning with the brand's initial goal of reducing parental concerns about the health impact of sweets during the purchasing process.
Visual Presentation
為了更貼近與孩子的距離以及呈現水果鮮甜在嘴裡炸開般的活躍感，設計上選用Qbo為LOGO。其中bo取用炸彈元素有爆炸涵義，並以圓潤的手寫字體融合炸彈圖形為構想，使「Qbo」更加生動。
To create a closer connection with kids and capture the lively sensation of fruit sweetness exploding in the mouth, we've chosen "Qbo" as the logo.The "bo" incorporates the explosive element, symbolizing bursts of flavor. The design blends a rounded handwritten font with a bomb graphic, infusing "Qbo" with vibrant energy.
Packaging Design
使用塑膠袋將糖果放入袋中封膜。在上方右側製作開口處方便撕開食用。配色選用天空藍及桃紅色做搭配，將兩色融合營造歡樂、童趣、俏皮的感受。字體皆圓潤、易辨識使整體包裝更易親近。
Use plastic bag to seal the candy inside the bag. Create a convenient tear-open opening on the upper right side. The color scheme combines sky blue and peach pink to evoke a joyful, playful, and cute feel. Rounded and easily recognizable fonts make the overall packaging more approachable.
Character Design
這是一群從水果糖裡誕生的小惡魔，他們一直住在炸彈軟糖星球，而人類吃了糖果後所洋溢的幸福指數就是星球的養分。某天幸福指數忽然驟降，星球因而產生危機，因此小惡魔們決定踏上人類世界找尋幸福指數降低的原因。
This is a group of little devils born from fruit candies, residing in the Gummy Bomb Planet. The happiness exuded by humans after eating candies serves as the planet's nourishment. One day, the happiness index suddenly plummets, creating a crisis on the planet. In response, the little devils decide to embark on a journey to the human world to discover the cause behind the decrease in the happiness index.
最先從糖果誕生的小惡魔Potter 有責任心是大家依賴的對象。
因星球的危機而毅然踏上旅程。在找到星球危機的過程中不知不覺多了許多夥伴並成為了團隊中的領導。
Potter, the mischievous little devil born first from candies, is the responsible figure that everyone relies on. Faced with the crisis on the Gummy Bomb Planet, Potter resolutely embarks on a journey. In the process of finding the solution to the planet's crisis, Potter unwittingly gains numerous companions and emerges as the leader within the team.
享受寧靜時光懂得放鬆發呆的小惡魔。
某一天在樹蔭下午休看見Potter偷偷走進空間門，好奇心的驅使下也溜了進去，結果到了人類世界因少一根筋的個性時常讓Potter 傷腦筋。
A mischievous little devil who appreciates tranquil moments and knows how to relax and daydream. One day, while taking an afternoon break under the shade of a tree, this little devil sees Potter sneaking into a portal. Driven by curiosity, it slips in too. In the human world, its quirky personality often leaves Potter scratching its head due to its unpredictable behavior.
是Bob的好朋友，聰明機靈的他發現Bob不見後隨著腳印發現他永空間門去了人類世界，為了把他抓回來獨自前往找尋Bob的道路。
Bob's smart friend, noticing Bob's disappearance, follows footprints to find that Bob entered a portal to the human world. Determined to bring Bob back, it sets off on a solo journey to find its mischievous companion.
善良的Lucy總在危機時給予溫柔的支持，而她是團隊中的心靈安慰者。Lucy的存在就像一道溫暖的陽光，照亮著整個冒險旅程。
Kind-hearted Lucy always provides gentle support in times of crisis, serving as the team's emotional comforter. Lucy's presence is like a warm sunshine, illuminating the entire adventure journey.
Design by
蔡知均 Tsai, Chih Chun 吳哲蓉Wu,Zhe Rong
