Red Cross Shops needed a profile boost and many people walked into the stores thinking they were Red Cross offices and not shops. They needed a fun brand that communicated that they were a shop that raised funds for a humanitarian organisation.
I managed new brand and design brief, provided styling and art direction at photographic shoots, wrote copy for web, social media and collaterals and arranged print and distribution across the country.
The rebrand was designed by Melbourne firm, Grosz Co Lab.
