Problem:
Create an innovative fundraising campaign for Pencils of Promise to raise $1,000,000 and build 40 new schools between Laos, Guatemala, and Ghana.
Idea:
Use the remaining balances on iTunes accounts to purchase new media and the chance to name one of the 40 schools.
Create an innovative fundraising campaign for Pencils of Promise to raise $1,000,000 and build 40 new schools between Laos, Guatemala, and Ghana.
Idea:
Use the remaining balances on iTunes accounts to purchase new media and the chance to name one of the 40 schools.
PROMOTIONAL ITEMS
iTunes Gift Card:
To promote the campaign, all the iTunes Gift Cards will be redesigned using the Pencils Store theme.
Genius Bar T-Shirt
The iconic blue from the Genius Bar T-Shirts will turn yellow, also promoting the iTunes Pencils Store.
FB Page & iTunes Store
Both the Facebook page and the iTunes Store will display an interactive school showing the names of the people donating in real time.
