SXSW Festival, Events & Promotions
2014 marked the fifth year Chevrolet sponsored the SXSW Festival in Austin, Texas and there are many activations that needed creative: Chevrolet Lounge, Chevrolet Courtyard Music Showcase, the Trade Show, Tweethouse, Vehicle Displays, Drive A Chevy, Catch A Chevy, a Technology Partner Event, and a ton of signage. The big launch for Chevrolet at SXSW this year was 4G LTE technology as the new connectivity. We used the idea: “Hooking up has never been easier” because it related to the 4G messaging and it was tongue-in-cheek.
2014 marked the fifth year Chevrolet sponsored the SXSW Festival in Austin, Texas and there are many activations that needed creative: Chevrolet Lounge, Chevrolet Courtyard Music Showcase, the Trade Show, Tweethouse, Vehicle Displays, Drive A Chevy, Catch A Chevy, a Technology Partner Event, and a ton of signage. The big launch for Chevrolet at SXSW this year was 4G LTE technology as the new connectivity. We used the idea: “Hooking up has never been easier” because it related to the 4G messaging and it was tongue-in-cheek.
