This was the master visual for launching the social media campaign for Mazola on World Cup 2014.

 

The task was to link a creative concept and a headline between Mazola products and campaign idea (which was posting cooking recipes to be able to utilize the products) to the events of World Cup 2014 .

 

The idea i came up with was that each team represnts a country and each country is distquished by its own culture and cooking recipies.

 

So the headline was in Arabic

Meaning:

 

meaning : That each team has a secret recipe or its own way to play the game and win it.

and the linking word between cooking and playing was "recipe"

Writing the Arabic and co-writing the English headline for Mazola Mayonnayise products campaign on social media.

 

This visual is one of a series of intruduction to Mazola Mayonnaise line of products and the idea was that each product has a flavor and that flavor brings out a charachter. 

 

This chilli Mayo for exampe is visualised to be hot-headed and has an attitude so his headline stated:

 

 

 

Continuing the copywriting for Mazola Mayonnaise social media campaign, this is Lemon - Mayo 

which represent a confident of winning charachter.

 

So the headline copy i wrote in Arabic was:

 

"متصدر لا تكلمني"

 

Continuing the copywriting for Mazola Mayonnaise social media campaign, this is regular  Mayo 
which represents originality in flavor and the same goes for the charachter.

The Arabic headline i wrote was:
"أصلي ما أغير فريقي"