WHAT IS CHIVALRIC? A brand new hosting service company that aims to primarily host servers for various games and discord bots. They aim to please their clients through integrity and servers that are 100% protected and safe.
THE PROBLEM The team didn't have a brand and they really needed a firm identity that was strong and creative, I was graciously given a lot of creative freedom with this project and ran with some unique ideas that I felt worked perfectly with the company and what they were attempting to represent with their goods and services.
THE SOLUTION Through my personal brainstorming, feedback from the Chivalric team, and a firm goal, I created a brand and name that revolved around Chivalry, hence the name "Chivalric". Involving the horsemen and knights of the middle ages, this brand is strong, trustworthy, and loyal. The logo was made into a C to connect it to the brand name, but when flipped on its side, the logo becomes a knight's helmet. We had experimented previously in some rejected concepts with the idea of theming everything around playing cards, this idea was cool but did not work contextually with the old name of the brand or the feel we were going for. We did however, repurpose some old elements from the playing card concepts we made and used them in forging this new mark! Now sit back and enjoy the presentation :)
Jordan Designs • Chivalric Brand Identity • 2023