Phora - Yours Truly
Los Angeles
Graphic Design | Brand Identity | Music | Art Direction | Web Design | Merchandising | Entertainment
OBJECTIVE: ART Direct and design a series of illustrations aimed at captivating both existing and potential listeners.
Tailor each single cover to align seamlessly with the distinct feel and mood of the respective records, ensuring a contextualized visual experience that resonates with the audience.
RESULT: GenerateD a diverse range of illustrations, layouts, and design elements for the upcoming album release.
Craft and design compelling visuals for YouTube, particularly for the development of lyric videos that significantly contributed to surpassing 23 million views. Spearhead the design of a billboard campaign spanning across Los Angeles to enhance promotional efforts during the release week. Created addition design layouts for merchandising.
![graphic design visual identity Social media post brand identity marketing ILLUSTRATION Character design concept art sketch Drawing](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/be250c187696231.6591f1e3418bf.png)
Lead Single STARS IN THE SKY FEATURING JHENÉ AIKO
![graphic design visual identity Social media post brand identity marketing ILLUSTRATION Character design concept art sketch Drawing](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/373f74187696231.658e06dfe6cd6.png)
Billboards around Los Angeles
![graphic design visual identity Social media post brand identity marketing ILLUSTRATION Character design concept art sketch Drawing](https://mir-s3-cdn-cf.behance.net/project_modules/1400/9a1b7f187696231.658f4ac059f2a.png)
![graphic design visual identity Social media post brand identity marketing ILLUSTRATION Character design concept art sketch Drawing](https://mir-s3-cdn-cf.behance.net/project_modules/1400/a94680187696231.658e06dfe79f5.png)
Lyric Video
Merch
![graphic design visual identity Social media post brand identity marketing ILLUSTRATION Character design concept art sketch Drawing](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/b2b179187696231.658f5304f11d6.png)
Second Single Cupid's Curse Featuring Kehlani
![graphic design visual identity Social media post brand identity marketing ILLUSTRATION Character design concept art sketch Drawing](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/704025187696231.658f5a08405ad.jpeg)
Cupids Curse Lyric Video
Third Single THIS WEEKEND FEATURING TY DOLLA $IGN
![graphic design visual identity Social media post brand identity marketing ILLUSTRATION Character design concept art sketch Drawing](https://mir-s3-cdn-cf.behance.net/project_modules/1400/2c58b3187696231.658f618ab132d.jpg)
This Weekend Lyric Video
Forth Single TRAUMATIZED FEATURING TOOSII
![graphic design visual identity Social media post brand identity marketing ILLUSTRATION Character design concept art sketch Drawing](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/2a2236187696231.658f5f1c5aeee.png)