Guerrilla marketing IN the event promotion
How to promote events
with a creative approach?
Guerrilla marketing is a marketing tactic, which contains unconventional interactions, emanation from an original idea to engage the target audience. It often contains creative performances from real life that cause a public outcry. However, we can use some parts of this strategy in digital marketing. In the following case we attracted viewers' attention and promote events with a creative approach.
In the following case we have promoted a livestream with a presentation of new course in the online school.
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When implementing a guerrilla marketing strategy we always take into consideration your target audience. You should know, what is appropriate for your potential clients and what is not. With a clear understanding of the audience, you can then determine the most suitable guerrilla marketing technique that leads to both customer approval and the intended campaign results.
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By the way, during this creative marketing campaign don't forget to provide main information about the event/product and then connect it with creative ideas of texts and designs to build anticipation. It is crusial not only to attract and intrigue, but also give essential information about the event in order to motivate people to take part.
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The campaign must be holistic and consistent. Therefore, you should keep in mind, that people who missed the event are still your target audience, so they still be interested in the product you sell. Give them this information! After the event, tell your viewers the main points that you talked about. You can do it with the help of visual infographics and catchy images.
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To sum up, guerrilla marketing succeeds due to its often more memorable and unconventional nature compared to conventional marketing. So we can use some of the techniques and make a benefit, because this approach has a big potential in comparisson simpler strategies.
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