mobile ethnography to inform
Mayo Clinic’s strategy for remote care
The Mayo Clinic’s center for innovation
Mayo Clinic’s strategy for remote care
The Mayo Clinic’s center for innovation
How can the Mayo Clinic extend its world-class model of care beyond the clinic walls?
Using technology to help lift the burden of managing chronic health conditions without technology becoming a burden itself was the goal. Mayo’s SPARC and the Center for Innovation were seeking to gain insight into the behaviors, motivations and beliefs of college age students living with asthma as a showcase project for other chronic diseases. Mobile ethnography provided a great opportunity for researching the day-to-day reality of life with asthma for people in this age group who are constantly on the go.
Identifying three main user types (acceptors, tolerators, and rejectors) provided insight into which users are most likely to benefit from remote care, and focus Mayo’s efforts on creating a service useful to the tolerators’ way of thinking and needs. Reframing the goal to patients gaining a better sense of control over their lives vs. focusing on medication adherence was key.
Techniques used:
Research: In-context interviews, Secondary research, Stakeholder interviews, Remote ethnography through mobile phone studies, Contextual interviews (including trigger photo, card sorting and
solution make believe exercises)
Analysis and synthesis: Co-analysis workshop, Ideation workshop, Comics storyboarding, Video reel
Using technology to help lift the burden of managing chronic health conditions without technology becoming a burden itself was the goal. Mayo’s SPARC and the Center for Innovation were seeking to gain insight into the behaviors, motivations and beliefs of college age students living with asthma as a showcase project for other chronic diseases. Mobile ethnography provided a great opportunity for researching the day-to-day reality of life with asthma for people in this age group who are constantly on the go.
Identifying three main user types (acceptors, tolerators, and rejectors) provided insight into which users are most likely to benefit from remote care, and focus Mayo’s efforts on creating a service useful to the tolerators’ way of thinking and needs. Reframing the goal to patients gaining a better sense of control over their lives vs. focusing on medication adherence was key.
Techniques used:
Research: In-context interviews, Secondary research, Stakeholder interviews, Remote ethnography through mobile phone studies, Contextual interviews (including trigger photo, card sorting and
solution make believe exercises)
Analysis and synthesis: Co-analysis workshop, Ideation workshop, Comics storyboarding, Video reel
The Asthma Control Test (standard asthma diagnosis tool) is integrated into the Asthma Central app, making it is easier to capture data on a daily basis. Providing the patient and team symptom tracking on a regular basis rather than only during doctor visits creates a stronger connection between behavior and effect. Asthma Central is the asthma dedicated part of the Mayo Connect app suite for chronic conditions which also includes the MedMinder and MayoResource apps.