As soon as this classmate finished speaking,HE Tuber  I thought something was wrong. Sure enough, the technical committee began to focus on the issue, and there were different opinions, but the general meaning was that he did not have an overall view and did not understand the importance of products supporting business development.

I saw that the situation was not right, so I looked for an opportunity to take over the conversation. I said:

The worries and instructions of all leaders are necessary. Products are the carrier of business. Efficiently supporting business has always been the rule upheld by the product department. It is also the bounden duty of product managers. Especially in the current stage of rapid business growth, we are required to support the efficiency higher.

This student may not have expressed clearly. What he wanted to express was not to increase product design time, but to increase product design efforts. Only by deeply understanding the business can product design truly solve user needs and avoid frequent changes to business processes in the future. Missing valuable market windows.

In addition, from the realization of business requirements to the launch of products, all departments need to work together. Product design is upstream. The more standardized and formal our design is, the more conducive it is to downstream understanding, reducing their understanding costs and reducing the silent cost of later changes. , Product research and development must be calculated as a whole. In many cases, product design takes an extra two days to increase the design depth, but the overall project cycle can be shortened by one week.

① First affirm the other party’s expression, and then change the topic or concept.

I first acknowledge the other party's expression, stabilize their emotions, and then choose the opportunity to attack. For example, the original discussion was about product design time, but I shifted it to product design intensity, emphasizing the benefits of design depth to the business. This resonated with everyone at the same time. , and also unconsciously diverted the audience's attention.

After the contextual situation stabilized and the audience's emotions were no longer ignited, I tried to refocus the expression on the point of view that " spending more time on the product is actually responsible for the company as a whole ."

Sure enough, it quickly gained everyone's approval, and the matter ended successfully: everyone recognized the importance of product design, agreed to deepen product design, and agreed to invest more time in the early stage.

At this point, let’s briefly review:

In fact, what this classmate and I wanted to strive for was "increase product design time." He said directly, "talk straight," but was misunderstood. But I said, "increase product design efforts" and save the country through curves, but instead achieved a very good result. Effect.

Increasing product design time VS increasing product design intensity and careful consideration are completely two concepts, and the information conveyed is naturally very different.

Having said so much, in fact, communication is a time-honored topic with different opinions. At the same time, we must also emphasize that the underlying logic of all communication skills should be "upright and fair" . Even if we respond flexibly, it must be flexible under the sun. . Finally, I hope everyone can become a communication expert.