Brand name, identity and communication platform for a Minsk-based confectionery shop. While competitors are playing around with French motifs, we suggested this brand should grow on the Belarusian soil. By combining "tsukar" (sugar) and "krama" (shop) in the brand name, we coined a new word! In the logo, drops of hot chocolate create a monogram with the brand's first letter «Ц», and the logo-inspired pattern lands on the brand merch.