Ambi Pur Cab Branding X Ola & Uber
Brief:
The ask was simple, to have two benefit based copy, one for Home and one for Car Freshener collection. They had to be engaging enough for anyone to read on a running cab.
The ask was simple, to have two benefit based copy, one for Home and one for Car Freshener collection. They had to be engaging enough for anyone to read on a running cab.
Concept:
For visual, we used the classic lavender variant and its elements. It plays in sky blue and lavender tones to create a clear callback as the POSM branding at the stores carry the same visual tonality.
For Copy, we have two benefit-based copy that clearly puts across the point of both the ranges.
