Chispa, acción social
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Brief:
Chispa was born from a conversation among friends inspired by the landscapes and people of Cali. They decided to join forces not only to create a company but also to raise awareness and make social impacts in Cali.
The task is to build the voice and personality, along with designing the graphical identity that can be used in merchandising items such as T-shirts, laptop sleeves, print posters, totes, and laptop stickers, etc.
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The Solution:
Drawing on our service, Magallanes, Chispa emerges as a vibrant and creative brand exuding action and mobilization. With a fresh, innovative, and rigorous approach, we creatively connect people to rally around genuine causes, collectively seeking global solutions for local issues.
Our color palette is a reflection of the rich culture and vibrant hues of Cali. With this diverse range, the brand can seamlessly adapt to any of the six colors. Additionally, we've crafted six distinctive icons, each encapsulating a unique facet of Chispa's dynamic identity. These icons serve as visual beacons, amplifying the brand's essence and inspiring a sense of engagement and community. Get ready to embrace the Chispa movement and become part of a global force for positive change.
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Credits:
Agency: BuroDsgn
Country: Colombia
Roles: Art Direction, Branding
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