Money Trees — Brand Identity



The Urban Jungle Oasis, Money Trees, brings an unconventional touch to the world of plants. Here, wild meets modern to offer a novel perspective on green living. It’s more than a plant shop: it’s a re-imagination of urban botany.

Through and through, this brand is inspired by the essence of Kendrick Lamar's hit song, Money Trees. In the logo, the smiley face is designed in a graffiti style and symbolizes positivity & approachability. The dark green represents the hue of plants, and the vibrant neon colors bring all of the elements in the brand together.

From the concrete jungle to the leafy haven of Money Trees, discover the artistry of urban botany redefined.


 

Thank you.

Client: Money Trees
Creative Direction: Cristina Magaña
Brand Design: Rohini Ramakrishnan
Presentation Design: Will Callis​​​​​​​


Money Trees — Brand Identity
Published:

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Money Trees — Brand Identity

The Urban Jungle Oasis, Money Trees, brings an unconventional touch to the world of plants. Here, wild meets modern to offer a novel perspective Read More

Published: