Grove Green is a monthly subscription service that sends eco-conscious household goods right to your doorstep.
Center-top: primary logo
Center-bottom: secondary logo
I decided to create my own typeface for this brief and use Ropa Soft Pro for paragraphs.
The colors I chose reflect a market that strives to be environmentally-focused, and using greens and nude tones helped me achieve this identity.
The boxes shipped monthly come in compact sizes to reduce overall shipping waste. They can also be easily composted.