1. Aerospace Booklet
EZ Metrology has spent over a decade providing world-class technologies to global automakers and suppliers. It’s now their goal to bring their expertise to the aerospace industry as well. I was tasked with creating a 10 page booklet outlining EZ Metrology’s history, technologies, and capabilities. The booklet is will be distributed at aerospace trade shows and/or used on their website.
The Idea
In order to make a bold impression, I decided to create a composition that spanned a double-page-spread and made use of EZMetrology’s striking black and green branding. The lengthy, deliberate, curves of the image croppings are meant to evoke the lines of airplanes, subliminally communicating to customers that EZMetrology belongs in the aerospace realm.
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2. Mouse Pads
EZ Metrology commissioned me to create artwork for mouse pads the company will give away as promotional items. The task was to highlight our newest products, EZMotion and SpeedPod (as well as other devices in the Pod Family). I created over a dozen different compositions and narrowed them down to six, each celebrating the quality and sophistication of the product’s industrial design.
Final Design
Below are the two designs chosen from the initial six concepts above. The only changes made to the artwork were the dimensions.
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3. Pocket Folders
With each product shipment, EZMetrology sends a branded pocket folder carrying documentation and other forms for the customer’s personal use. Having used a previous batch of pocket folders for several years, EZMetrology tasked me with creating new artwork that reflected an updated brand identity and showed one its newest products, SpeedPod.
The Idea
To communicate the leap forward that EZMetrology has made technologically, I created concepts inspired by space imagery. The composition shows icons of the various industries EZMetrology services, arrayed like the moons of a planet. The semi-circle is reminiscent of the sun shining around a heavenly body as it cuts through an image of SpeedPod to reveal the technical drawing below.
To communicate the leap forward that EZMetrology has made technologically, I created concepts inspired by space imagery. The composition shows icons of the various industries EZMetrology services, arrayed like the moons of a planet. The semi-circle is reminiscent of the sun shining around a heavenly body as it cuts through an image of SpeedPod to reveal the technical drawing below.
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4. Company Brochure
Precix wanted to update their company brochures, their first update in over 10 years, and thus asked me to come up with a few bolder, more contemporary ideas. The company specializes in o-rings but they have a wide variety of capablities and numerous products. They wanted a brochure that communicated the broad scope of their work and showed the opportunities available to potential customers in fields like aerospace or energy.
Ideation
Concept A
Concept A
Concept B
Concept C
Final Design
Concept C was chosen to forward with. It was a requested that the result be a tri-fold brochure, a significant change to the original idea. That shift came with the challenge of making the pages flow together like a full page spread when opened, while also maintaining a page layout that could be used when scrolling digitally. I included round/circular shapes throughout the brochure as a call-back to Precix' o-ring expertise.
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5. Trade Show Banners
Precix is a company that specializes in elastomer solutions with applications for numerous industries including automotive, aerospace, and energy. I was tasked with creating 2 pull-up banners to be displayed at various trade shows. Precix wanted to utilize their company colors—navy and turquoise—as well as highlight the importance of O-rings to their company's history and primary capabilities.
Final Design
After the first round of ideation, concepts 2A and 2B were chosen for their visual similarity to Precix' recent brochure. This pair of banners was later combined with the swooping lines of 3A and 3B to create the final design shown below.
After the first round of ideation, concepts 2A and 2B were chosen for their visual similarity to Precix' recent brochure. This pair of banners was later combined with the swooping lines of 3A and 3B to create the final design shown below.
