In crafting the identity for 7PM Films, WE set out to mirror their innovative and bold ethos. Our design choices—spanning typography to color schemes—were made to boldly declare 7PM Films' presence in the production industry. We emphasized clarity and impact in our typographic selections, ensuring the brand's core values of creativity and excellence shine through. This endeavor to create a cohesive and distinctive visual identity for 7PM Films was not just about aesthetics but about encapsulating the essence of their vision and ambition.