Marketing objectives:
Widen user pool by strengthening affordability perception for all segments
with personalized approach
Key message: GoFood is always here for you to provide affordable food option & cheap delivery, anytime at anywhere
Creative Expression: HEMATNYA KELEWATAN
Indonesian tend to overboard just to save money when having meals.
When in fact you can just get promos on GoFood, instead of going overboard to save more.
In these 15" videos, we dramatized Indonesian, initially feeling a sense of "sungkan" - a term that encompasses a mixture of reluctance, hesitation, and respect - decided to go with the flow in order to enjoy some budget-friendly meals. While in fact they don't have to go that far with GoFood always on promos.
"Nebeng adik"
"Nitip Makan Siang"
"Romantis tapi miris"
"Traktiran"
"Basa-basi"
"Demo masak"
