Lucky Me Pancit Canton Chilimansi is a variety of instant noodles flavoured with chili and calamansi, a small Philippine citrus fruit not unlike a lime. The blend of soy sauce, chili and calamansi is a staple sauce or dip at Filipino tables. They have it with almost everything they eat. So when you put chili and calamansi togther with the soy-based sauce of Pancit Canton noodles, you've got a match made in heaven.
Client: Monde Nissin Corp.
Brand: Lucky Me! Pancit Canton
Agency: Publicis JimenezBasic
Creative Director: Ben Berdin, Bingbong Infante
Copywriter: Jace Burayag
Art Director: Jopons Isip
30-second TVC with 5-second bumper
Final poster
COPY:
Spicy and sour. The perfect blend.
Initial poster study. Not final artwork.
COPY:
Spicy-Sour
Made for each other.
Spicy-Sour
Made for each other.
