Bathsense caters to Asian Paints world of bathrooms. The brand is built on the idea of "Magic Of Water" and aims to elevate everyday experiences with innovative designs that reflect your evolved sensibility, ensuring rejuvenation and social validation.

The retail journey for Bathsense is an extension of the existing brand identity and included designing a series of in-store and retail graphics based on a system that is extendable and dynamic to create a unified brand experience.

Agency - Landor, Mumbai

keeping in mind the dynamic nature of the stores and different space constraints, ensuring consistency in visual language for a delightful customer journey and buying experience, we developed a set of approx. 116 graphics (including adapts and options) for 52 units with an icon bank of 60 icons which are applied all over the retail environment.