Znachim (Means) is a social project that helps teenagers from orphanages find mentors.
Challenge:
Draw attention to the project and show that anyone can become a mentor
Solution:
Tell the story of the project, focusing on real examples of how a mentor can help a teenager from an orphanage, show that you don’t need to have any special skills or incredible talents to become a mentor
Tell the story of the project, focusing on real examples of how a mentor can help a teenager from an orphanage, show that you don’t need to have any special skills or incredible talents to become a mentor
The basis of the visual concept of the video is a line that runs through all the frames, which symbolizes the connection between a teenager from an orphanage and the outside world, which his mentor gives him.
CREDITS
Agency: BLUE CHEESE
Art director: Julia Shtogren
Illustrators: Artem Bobkov, Irma Kundrotas
Animators: Julia Shtogren, Irma Kundrotas