Problem· To design an identity system that creates brand awareness for a new organization on campus, Dance Marathon. This task required working closely with Miami University Dance Marathon executive members, directors and committees.
Solution· Dance Marathon is a new organization on campus for which I was the sole designer. I was fortunate to have a blank slate and full control over the design process. To ensure the brand identity met the needs of Dance Marathon, I worked continuously with all levels of the organization to reach a collaborative and complete design system that truly embodies the spirit of Dance Marathon.
