SCULPT is a yoga studio that shapes not just bodies, but also minds, and takes you on a journey of balance, strength and bliss.
SCULPT were looking to rebrand their identity with a fresh, modern aesthetic.
The project is a concept created for The Brief Association contest
We selected a nature-inspired color palette, that would be in harmony with the brand's values and personality — SCULPT is all about strength combined with inner peace and serenity. An extended palette allows flexibility, while having one prevalent color (dark green) ensures consistency.
As for typography, we chose Marcellus as base for the logo and the font for headings, Mrs Saint Delafield — for trendy handwritten accents, and Graphik as the necessary neutral face for bigger texts.
The flexibility of the color palette is reflected in SCULPT merch: we use three prominent colors in combination with the brand's keywords to create fun pick-you-favorite kind of experience.
