The logo for the company "Equipment Rentals" was developed in a minimalist style, using shades of orange that are associated with construction equipment. Black and white versions of the logo were also created. The logo will be placed on equipment, t-shirts, helmets, company letterheads, and business cards.

The design of the logo gives it masculinity, solidity, and seriousness, reflecting the company's activities. The slogan "build your own success" emphasizes the company's philosophy.

To visually represent the company's identity, the logo was placed on various mockups that correspond to the specific nature of the company's work in renting construction equipment.