![Photography photoshoot iconography brand identity SKY hotel Hospitality modern blue novotel](https://mir-s3-cdn-cf.behance.net/project_modules/1400/86b2f4192279073.65d8d8e248f17.jpg)
A new set of iconography for NOVOTEL
Photographer : Laura Bonnefous
Art Direction : W&cie team, in association with Novotel team
Art Direction : W&cie team, in association with Novotel team
A tribute to Novotel's brutalist roots & modern spirit.
A never-ending balance between interior and exterior,
individual and collective time, bright and subdued light...
A never-ending balance between interior and exterior,
individual and collective time, bright and subdued light...
An invitation to choose how to spend and enjoy free time.
This project forms a bridge between the current iconography,
set in Ibiza, and a new series of images shot in Paris.
This project forms a bridge between the current iconography,
set in Ibiza, and a new series of images shot in Paris.
![Photography photoshoot iconography brand identity SKY hotel Hospitality modern blue novotel](https://mir-s3-cdn-cf.behance.net/project_modules/1400/571812192279073.65d8dddd762ed.jpg)
![Photography photoshoot iconography brand identity SKY hotel Hospitality modern blue novotel](https://mir-s3-cdn-cf.behance.net/project_modules/1400/3c05da192279073.65d8dddd7d5cc.jpg)
![Photography photoshoot iconography brand identity SKY hotel Hospitality modern blue novotel](https://mir-s3-cdn-cf.behance.net/project_modules/1400/c01c1a192279073.65d8dddd7fbe1.jpg)
![Photography photoshoot iconography brand identity SKY hotel Hospitality modern blue novotel](https://mir-s3-cdn-cf.behance.net/project_modules/1400/1a0ea6192279073.65d8dddd79257.jpg)
![Photography photoshoot iconography brand identity SKY hotel Hospitality modern blue novotel](https://mir-s3-cdn-cf.behance.net/project_modules/1400/203b64192279073.65d8dddd73397.jpg)
![Photography photoshoot iconography brand identity SKY hotel Hospitality modern blue novotel](https://mir-s3-cdn-cf.behance.net/project_modules/1400/7e99f6192279073.65d8dddd7bcd8.jpg)
![Photography photoshoot iconography brand identity SKY hotel Hospitality modern blue novotel](https://mir-s3-cdn-cf.behance.net/project_modules/1400/41862b192279073.65d8dddd775ce.jpg)
![Photography photoshoot iconography brand identity SKY hotel Hospitality modern blue novotel](https://mir-s3-cdn-cf.behance.net/project_modules/1400/0795d9192279073.65d8dddd7eed7.jpg)
![Photography photoshoot iconography brand identity SKY hotel Hospitality modern blue novotel](https://mir-s3-cdn-cf.behance.net/project_modules/1400/a4bdf7192279073.65d8dddd808d9.jpg)
![Photography photoshoot iconography brand identity SKY hotel Hospitality modern blue novotel](https://mir-s3-cdn-cf.behance.net/project_modules/1400/a2d1bc192279073.65d8dddd7a156.jpg)
![Photography photoshoot iconography brand identity SKY hotel Hospitality modern blue novotel](https://mir-s3-cdn-cf.behance.net/project_modules/1400/83ac38192279073.65d8dddd7b048.jpg)
![Photography photoshoot iconography brand identity SKY hotel Hospitality modern blue novotel](https://mir-s3-cdn-cf.behance.net/project_modules/1400/de3cd7192279073.65d8dddd785c0.jpg)
![Photography photoshoot iconography brand identity SKY hotel Hospitality modern blue novotel](https://mir-s3-cdn-cf.behance.net/project_modules/1400/6a3dc1192279073.65d8dddd8154b.jpg)
![Photography photoshoot iconography brand identity SKY hotel Hospitality modern blue novotel](https://mir-s3-cdn-cf.behance.net/project_modules/1400/fb7667192279073.65d8dec9941fa.jpg)
![Photography photoshoot iconography brand identity SKY hotel Hospitality modern blue novotel](https://mir-s3-cdn-cf.behance.net/project_modules/1400/940a8c192279073.65d8dddd752e4.jpg)
![Photography photoshoot iconography brand identity SKY hotel Hospitality modern blue novotel](https://mir-s3-cdn-cf.behance.net/project_modules/1400/e17a54192279073.65d8dddd7e24e.jpg)
![Photography photoshoot iconography brand identity SKY hotel Hospitality modern blue novotel](https://mir-s3-cdn-cf.behance.net/project_modules/1400/fad08f192279073.65d8dddd742fc.jpg)