REUSABLE
not your average cup
A project where sustainability meets innovation, offering a solution to single-use waste in beverage consumption. Reusable is a foldable and reusable cup that redefines the traditional concept of a drinking vessel. Crafted to fit seamlessly into everyday life, it aims to inspire a culture of sustainability one sip at a time.
![industrial design product design cup Sustainable Design coffee cup eco design Drinkware Mug Coffee foldable cup](https://mir-s3-cdn-cf.behance.net/project_modules/1400/6a041a192320911.662625a1c8953.jpg)
![industrial design product design cup Sustainable Design coffee cup eco design Drinkware Mug Coffee foldable cup](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/d05ed3192320911.662625a1c7a81.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/ed8de7192320911.66262599af63f.jpg)
![industrial design product design cup Sustainable Design coffee cup eco design Drinkware Mug Coffee foldable cup](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/e30cc1192320911.662625a1c7f9c.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/be10d8192320911.662625a0e9093.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/5b3cce192320911.662625a0e9882.jpg)
![industrial design product design cup Sustainable Design coffee cup eco design Drinkware Mug Coffee foldable cup](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/f9865c192320911.662625a1c738a.png)
" Approximately 500 billion disposable coffee cups are used worldwide each year. "
![industrial design product design cup Sustainable Design coffee cup eco design Drinkware Mug Coffee foldable cup](https://mir-s3-cdn-cf.behance.net/project_modules/1400/9c7d2d192320911.66265c40b5b07.png)
![industrial design product design cup Sustainable Design coffee cup eco design Drinkware Mug Coffee foldable cup](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/4c949b192320911.662625a1c8486.jpg)
Reusable's journey began with a simple question: How can we make eco-friendly choices effortlessly integrated into our routine?
Inspired by the beauty of simplicity and functionality followed by the quest to create a solution that combines convenience with sustainability. The final concept of the foldable cup emerged as a response to countless iterations, material testing, paper prototyping, and 3D printing. Made from durable food-grade silicone, Reusable boasts a unique collapsible design that transforms it from a full-sized cup into a compact, pocket-friendly form factor. Then came the question of how to keep the cup folded. Thus, the ingenious integration of a self-contained cap was born. Now, not only can Reusable be folded, but its cap serves as a protective case, ensuring convenience wherever you go.
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/38f33b192320911.65dc4b00cfed8.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/disp_webp/c8aa9e192320911.66203889d2c34.gif)
The addition of a push and pull mechanism for the drinking hole ensured leak-proof convenience, making Reusable ideal for to-go beverages. Every aspect of its design was meticulously considered, from the ergonomic grip and sleek aesthetics, to which mechanism is more material-efficient.
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/648bdd192320911.6626259b13dfd.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/6b3441192320911.6626259c9ad28.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/0efd67192320911.660a97c5ef0da.gif)
In the quest to offer versatility without compromise, Reusable comes in three distinct color options: dark blue, light aquamarine, and vibrant orange. Each hue is carefully selected to evoke a sense of vitality and freshness, reflecting the spirit of the conscious urban person. Crafted from high-grade, BPA-free silicone, the cups are sustainably colored during the injection molding process using food-safe coloring.
![industrial design product design cup Sustainable Design coffee cup eco design Drinkware Mug Coffee foldable cup](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/e64d95192320911.662625a1c8e61.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/345aba192320911.6626259ed3b63.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/ac294d192320911.6626259ed3085.jpg)
![industrial design product design cup Sustainable Design coffee cup eco design Drinkware Mug Coffee foldable cup](https://mir-s3-cdn-cf.behance.net/project_modules/1400/328b09192320911.66265c40b53de.jpg)