'Leave everything you thought you knew about sports touring behind with the supercharged Ninja H2 SX'. Staying with Kawasaki's new supercharged theme comes the campaign I made for the supercharged Ninja H2-SX, arguably the most powerful and capable Sports touring motorcycle ever to have been created.
Creative concept / Creative direction / Brand development / DesIgn / Art direction
Digital asset library / Action photography / Action movie script / Advertising campaign for digital & print / Dealer material / Launch event material / Show stand / Posters
Concept & art direction: Paul Gaines for World Champion Amsterdam
Photography: James Wright at Double Red
Post production: Jan Daniel Wolters