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(eng)
LA BRIOCHE! is a coffee shop that emphasizes the concept of savouring every single moment, especially as mundane as coffee. Aiming at creating a movement of like-minded people, the brand has a direct and defiant approach. The cafe's distinctive personality is reflected in the visual identity with the idea of disintegration: seemingly simple and common things are presented in an unexpected "dissolving" manner, inviting attention. The visuals resemble static noise, simulating the feeling of unhurried relishing.
(ru)
LA BRIOCHE! – это кофейня, главной концепцией которой является медленное наслаждение каждым моментом, даже в таких простых вещах, как кофе. Цель бренда – создать сообщество единомышленников, что отражает его смелый и прямолинейный характер. Индивидуальность кафе отражена в визуальной концепции с помощью идеи дезинтеграции: простые вещи показаны необычным "растворяющимся" образом, приковывая внимание. Визуальный стиль напоминает статический шум, имитируя ощущение неспешного наслаждения.
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