A key visual for the Pre-Order Campaign Leonardo, the new Whirlpool MaxiSpace dishwasher, aims to capture the consumers' attention and communicate the product's main novelties, generating a purchase.
The campaign addresses consumers' pain point of limited space inside the dishwasher. The MaxiSpace dishwasher offers extra capacity and the largest 3rd rack, allowing consumers to load it all and think less. This means not staying in front of the dishwasher and playing "Tetris" rearranging the dishes.
CREDITS
AGENCY: VMLY&R
Creative Director: Paolo Boccardi
Sr. Copywriter: Marianna Naclerio
Sr. Art Director: Elisabeth Cinalli
