Audience Insight:

The Rivian audience shares a strong affinity for rugged, off-road adventures and is deeply committed to preserving the environment in which they explore.

Campaign Execution:

Rivian organize a series of experiential events in iconic off-road destinations where attendees get to test drive Rivian vehicles in challenging environments. These events will be promoted through visually captivating teaser videos and social media posts. The brand can also collaborate with popular outdoor adventure magazines and websites to feature Rivian's off-road capabilities in articles, reviews. The campaign centers around the idea that Rivian vehicles are not just for city streets but can handle even the toughest terrains while keeping the environment intact.

Campaign Execution: