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INTRO
妙趣鲜果饮A CUP OF FANCY
每一个生命个体都在追逐鲜活的瞬间,喝茶也一样。一杯新鲜可口的茶饮入口,带来愉悦和轻松,发现奇思与妙想,就是美好生活的样子。
方思鲜果茶创始于2018年,是以青年茶饮文化为理念的新生代连锁品牌,致力于提供优质的茶饮和愉悦的生活方式。其中果茶为核心产品,主打新鲜、健康、清新的茶饮风尚。产品原料讲究、口感清新,是大家的日常安心之选。同时品牌拥有创新精神,在产品上力求推陈出新,相信可以持续给消费者带去更多惊喜。
不管是在追求潮流时尚层面,还是在日常可见的衣食住行上,拥有年轻心态的群体都乐于通过自身个性来树立个人形象并展示自己的与众不同。因此,品牌就必须懂得他们的需求,实现他们的自我认同。方思鲜果茶释放年轻活力的青年文化,用心制造一种文化、产品、视觉都上乘的品牌。
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方思首席妙想官-小茶狸
拥有明亮的蓝色皮肤,并以此为傲,因为这是天空、大海的颜色,自由包容、纯净鲜活,并且可以让人产生无限的想象。性别至今是个迷,这是属于小狐狸的秘密,但这点不影响人们喜欢它。性格活泼开朗,喜欢人类,说话很有梗,虽然不免也有讲冷笑话的时候。聪明伶俐,懂人类的口味,也懂如何用好原料做出性价比高的好饮品。表面看着冷静,实则内心热情友善,是一个能给生活添加乐趣的“蓝朋友”。
有好奇心
乐于寻找新鲜好物,好东西总要尝尝看是不是用来做饮品有新突破。
有想象力
茶叶、鲜果、鲜奶、咖啡的百变搭配,各种奇妙的排列组合,可以碰撞出新鲜难忘的独特味道。
运动健将
如果你想喝奶茶,它会跑着送去给你,如果还是不行,那就在你家附近开个新店吧。
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A Cup of Fancy! | 方思鲜果茶 视觉系统设计
出品方:PoKa! Design Office 把咖啡倒掉平面设计工作室
设计指导 / Art Director :刘小描
品牌策划 / Brand Planning :Funny呀
平面设计 / Graphic Design :刘小描,雪娇
三维设计 / 3D Design :刘小描
IP形象版权归品牌方所有,严禁盗用搬运。
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