This is my portfolio where I bring together my main project in the fundamentals of digital marketing course.
About me:
My name is João Gabriel Ferreira Favila Ribeiro, I'm 20 years old and I came to Toronto right after finishing school to improve my skills, both improving my English and also my knowledge in digital marketing, I'm a student with little experience in the area, but I believe I have great potential since I have a lot of creativity and a great taste and passion for art.
My name is João Gabriel Ferreira Favila Ribeiro, I'm 20 years old and I came to Toronto right after finishing school to improve my skills, both improving my English and also my knowledge in digital marketing, I'm a student with little experience in the area, but I believe I have great potential since I have a lot of creativity and a great taste and passion for art.
Resume:
João Gabriel Ferreira Favila Ribeiro
Looking for a full-time/part-time position (available until 4pm)
Looking for a full-time/part-time position (available until 4pm)
Toronto, ON M6B 1V1
jgabrielffrca@gmail.com
+1 (437) 450-4680
jgabrielffrca@gmail.com
+1 (437) 450-4680
Enthusiastic individual with a solid academic background, a proactive mindset, eager to contribute to a dynamic work environment. Seeking an opportunity to apply my skills and learn from experienced professionals in my first job. Available immediately and excited to bring a dedicated work ethic and a willingness to learn to a team-oriented setting.
Education
• GREYSTONE COLLEGE - TORONTO, CANADA.
- Digital Marketing Professional - September 2023 to Current.
- Digital Marketing Professional - September 2023 to Current.
• ILSC EDUCATION GROUP - TORONTO, CANADA.
- English Language Study - March 2023 to Aug 2023.
- English Language Study - March 2023 to Aug 2023.
• HIGH SCHOOL DIPLOMA - 2021.
- CAP Colégio Antônio Pinheiro - Brazil January 2018 to December 2021.
- CAP Colégio Antônio Pinheiro - Brazil January 2018 to December 2021.
Hard Skills:
• Proficiency in Microsoft Office Suite. (Word, Excel, PowerPoint, Outlook)
• Internet research proficiency.
• Basic knowledge of safety protocols and procedures.
• Ability to work under varied weather conditions and capable of lifting heavy objects.
• Time management and timely task completion.
• Internet research proficiency.
• Basic knowledge of safety protocols and procedures.
• Ability to work under varied weather conditions and capable of lifting heavy objects.
• Time management and timely task completion.
Soft Skills:
• Excellent listening and clear communication abilities.
• Strong interpersonal skills and the ability to collaborate with diverse groups.
• Patient approach with a positive and upbeat attitude.
• Highly organized and detail-oriented.
• Empathetic with a natural ability to put people at ease.
• Adaptability and composure under pressure, with a talent for innovative problem-solving.
• Strong interpersonal skills and the ability to collaborate with diverse groups.
• Patient approach with a positive and upbeat attitude.
• Highly organized and detail-oriented.
• Empathetic with a natural ability to put people at ease.
• Adaptability and composure under pressure, with a talent for innovative problem-solving.
Languages
• Portuguese - Fluent
• English – Intermediate
• Spanish – Beginner
• English – Intermediate
• Spanish – Beginner
Branding
One of my first projects that I had the most satisfaction working on in this course was the creation of my fictional brand selling replicas of materials such as fossils and the like, here is the small process of idealizing it:
This was my second assignment which consisted of building my brand, it was before I even conceived the idea of my logo yet, but here I already have all the main elements of the brand, from the colors to its description.
Old Replicas logo
This is my creative process for developing the logo for my company Old Replicas
The original idea for creating this logo had to be related to the products I sell in my online store, it had to be clear that we work with prehistoric animal life, so my first idea was to look for references to fossils and ambers and after trying a lot decide to combine a tyrannosaurid skull with a shiny amber.
NF7 project
In this module I also had the opportunity to work together with my classmate where we developed a complete style guide for his brand.
This is the NF7 or the "Naviguer au delà des Frontières 7ème immersion" which means "Sailing beyond Borders 7th immersion", his company focused on the development of audio hardware, such as headphones as well as different types of accessories and audio options. customizations for users, always prioritizing an excellent listening experience for different types of audiences.
Advertising
Continuing my course, in the area of advertising I learned several new things about PPC campaigns and here are the following activities and objectives that I achieved
Stukent simulator
In classes we prepared to work in practice for the first time through the Stukent campaign simulator, we carried out 10 rounds developing and improving a campaign for a bag and backpack store, whose objective was to increase its sales numbers, thus throughout these rounds I brought more and more clicks and conversions to this store, in which I was successful in achieving this certificate.
Google Ads Measurement Certification
I demonstrated my ability to measure and optimize digital ad performance using Google measurement solutions, reaching 80% correct in the assessment
Google Ads Search Certification
Unfortunately, due to some external factors, I was not able to fully demonstrate my mastery in creating and optimizing Google search campaigns, however, I still consider that I obtained a very satisfactory result.
Edmonton Institute of Fine Arts PPC campaign project
After carrying out several simulations through the Stukent platform, I organized myself in a group with my classmates and we presented a campaign project for an art institute and the mainly campaign's objective was to increase enrollment in continuing education programs in fine arts for adults offered by us, the "Fine Arts Institute of Edmonton." This involved attracting individuals aged 18 to 35 who are interested in arts and convincing them to enroll in the institute's courses.
We also developed a landing page for our company
