MERINO CURATIONS
In a country where more and more people were embracing design trends from around the world, Merino wanted to enter the market and make its presence known in an otherwise saturated market otherwise.
This was the first time that not just me but the agency was working on a brochure from ground-up, so super proud of how it turned out.
A. THE BROCHURE
B. THE POSM KV
For the release of the brochure, a look was made to be adapted into posters and danglers.
C. INFLUENCER SCRIPTS
As part of the release campaign, we took the help of influencers who have a presence online travelling abroad. This seemed to fit perfectly with the positioning of our brochure, which was all about bringing the inspiration found abroad back home.
