The LIV Genesis X1 is designed for the man who won't be told what to do. He's also known as The LIV Man (read more about him below). As a uniquely crafted Swiss Made watch with attitude at a low cost, this timepiece is projected to redefine the Swiss watch industry.
The watch is for men who value strength, fashion, quality, and…attitude. “After spending many years in the watch industry, I realized that there was no innovative Swiss Made Chronograph made with quality materials at an accessible price; all the traditional watch companies had vacated the sub $1000 price point for a Swiss Chrono,” says Chaz, founder of LIV - Swiss Watches.
This realization led Chaz to establish his watch company, and to launch “The LIV Design Challenge” in 2012, in which he rallied the best designers in the world to come up with a unique, bold design. The winning design was the Genesis X1, a gorgeous looking piece that has been expertly crafted, with a three dimensional multi layered dial and a uniquely designed bezel and pushers. It’s scratch resistant thanks to its sapphire crystal, and it’s versatile, water resistant up to 300 m (1000 ft.). Most importantly, it’s affordable.