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![ILLUSTRATION sneakers Nike shoes footwear product Fashion design sketch Drawing](https://mir-s3-cdn-cf.behance.net/project_modules/1400/7258f0194093889.65f73de0592f5.jpg)
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Celebrating the 35th Anniversary of the Air Max 1 and the revolution it created in the sneaker world.
Introduced 26 March 1987, the Air Max 1 set the tone and the stage for the progression of the Air Max line. As the 1st sneaker of its kind to feature visible air, the Air Max 1 paved the way for countless future incorporations of the signature Air Max technology.
Demonstrating that the Air Max 1 is a 1 of a kind sneaker and ultimately was a huge catalyst in moving sneaker culture forward.
![ILLUSTRATION sneakers Nike shoes footwear product Fashion design sketch Drawing](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/3a513a194093889.65f730e52b928.jpg)
First Draft Mockups:
Images sourced from Pinterest
Images sourced from Pinterest
Adding in a lifestyle element to celebrate the "1 of a Kind" Air Max 1 community
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35 years of the Air Max 1 = 35 "1 of a Kind" kits, each with 1 of 35 collectable cards.
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/66df26194093889.65f6c9b7751c2.jpg)
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![ILLUSTRATION sneakers Nike shoes footwear product Fashion design sketch Drawing](https://mir-s3-cdn-cf.behance.net/project_modules/1400/d2c053194093889.65f73de05b146.jpg)
![ILLUSTRATION sneakers Nike shoes footwear product Fashion design sketch Drawing](https://mir-s3-cdn-cf.behance.net/project_modules/1400/f31e25194093889.65f6c9b91a3c5.jpg)
Social Media rollout celebrating the "1 of a Kind" Air Max 1 community
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35 Collectable Air Max 1 Cards
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200_webp/c02372194093889.65f73ddf5c9bb.png)
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![ILLUSTRATION sneakers Nike shoes footwear product Fashion design sketch Drawing](https://mir-s3-cdn-cf.behance.net/project_modules/1400/2d1330194093889.65f73de0584dc.jpg)
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![ILLUSTRATION sneakers Nike shoes footwear product Fashion design sketch Drawing](https://mir-s3-cdn-cf.behance.net/project_modules/1400/48d6f5194093889.65f73de05a393.jpg)
Brand: Sneaker LAB
Creative Director: Gerard Addison
Designer & Illustrator: Gerard Addison
Head of Marketing: Matthew Tyler
Creative Director: Gerard Addison
Designer & Illustrator: Gerard Addison
Head of Marketing: Matthew Tyler
Thank you!
You're 1 of a Kind ;)
You're 1 of a Kind ;)