Overview
The Iktishaf store specializes in selling floral arrangements presented in vases, catering to customers in the medium and high price segments of the market.
Task
The client tasked us with modernizing their old logo, which involved removing unnecessary text and details, making the logo lighter and more recognizable. Additionally, the client wanted to add one or two accent colors and incorporate the word "flowers" into the logo while removing the word "asia."
Furthermore, we were tasked with designing for social media, as well as the following elements:
Design of packaging ribbons
Creation of accompanying cards for flower bouquets
Development of stickers for packaging to emphasize the store's brand
Furthermore, we were tasked with designing for social media, as well as the following elements:
Design of packaging ribbons
Creation of accompanying cards for flower bouquets
Development of stickers for packaging to emphasize the store's brand
Solution
The decision was made to create a symbol that can be used in two variations (with and without a circle), as well as to select a decorative font to complement it and create the logo in different variations (horizontal, vertical, symbol).
