Marly Stauffer's profile

Project 5: Gamma Alpha Lambda Shirt

Gamma Alpha Lambda Fruit of the Spirit Shirt
Project Title: Gamma Alpha Lambda Fruit of the Spirit Crewneck

Brief Description: This is a crewneck I designed for the Christian sorority on campus, Gamma Alpha Lambda. They did not give me specific details that they wanted, just something that incorporated "The Fruit of the Spirit."

Project Objective: The prompt I was given was a design including the organization name and The "Fruit of the Spirit". I knew I was appealing to Christian college women so I wanted something minimal and cute. I took inspiration and made a mood board from designs from another brand called "Elevated Faith."

Target Audience/Call to Action: The target audience was the members of Gamma Alpha Lambda and the call to action was creating a crewneck/design they would want to wear.

Software Used: Adobe Illustrator

Output Process: The first step was to get the approval from members of Gamma Alpha Lambda. After this, making the necessary changes they requested. In total, about 50 shirts were ordered. I had to email the screen printers in order to coordinate a color the shirts would be printed on and a time and date to pick them up. 

Status of Project: Design completed. Sent off to screen printers for production. 
Project 5: Gamma Alpha Lambda Shirt
Published:

Project 5: Gamma Alpha Lambda Shirt

Published: