In Mexico City we have a trend for bicycle riders in the last four years as it is a solution for the traffic jams prevailing 8 hours a day in one of the biggest cities in the world.
We wanted to create awarness of the new bike lights by showing how bright they are, and for this, we made a simple campaign in which we painted with light icons of strenght and safety.
Client: Energizer
Product: Bike Light
Creative Director: Rodrigo Huerta\Carmen Gómez
Art Director: Rodrigo Huerta\Daniel Cruz\Ramsés Lecourtois
Copywriter: Emmanuel Aguilar\Eduardo Velázquez.
Client: Energizer
Product: Bike Light
Creative Director: Rodrigo Huerta\Carmen Gómez
Art Director: Rodrigo Huerta\Daniel Cruz\Ramsés Lecourtois
Copywriter: Emmanuel Aguilar\Eduardo Velázquez.
Product: Bike Light
Creative Director: Rodrigo Huerta\Carmen Gómez
Art Director: Rodrigo Huerta\Daniel Cruz\Ramsés Lecourtois
Copywriter: Emmanuel Aguilar\Eduardo Velázquez.
Digital Expansion: Night riders have become very popular in Mexico City. They organize rides all across the cities. Because of this, we built a stand in which you can have your own pic choosing the icon you like. The artist paints it with you, you share it on your social networks. Our intention is to amplify the database in Energizer Facebook Fan page and also, bring awareness of the product.
