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NOT THE SAME ICE CREAM
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EN: This project was developed as the final assignment for the "Typography Design for Brand Storytelling" course taught by Ellen Lupton. The proposal was to create an ice cream brand from its name to its visual identity with unique aspects. Thus arose "Not the same Ice cream," a brand of different and uniquely flavored ice creams, targeted towards young female audiences, offering a guilty pleasure on summer days. The brand incorporates vintage and minimalist elements along with organic shapes and striking colors, creating the perfect contrast between strong personality and lightness.
For the brand name, brainstorming methods and reference gathering were used. The final result was a name that encapsulates what the brand stands for: Not the same Ice Cream. The brand's purpose is to bring forth unusual flavors and combinations, sparking the curiosity of the audience. Among the main ice cream flavors of the brand are Vanilla and Olive Oil, Chocolate and Chili, Lavender and Honey, among others, so, it's not the same Ice Cream.
Moodboard - Definition of concepts and inspiration
Each Flavour should have its own Color palette.
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Alana Muniz
Brand Designer / Branding
+ 55 (54) 98129-8627
alanamuniz.design@gmail.com
