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Onde
Curitiba
Trampo
Branding
––
Plataforma para acessibilizar e democratizar a escuta clínica, oferecendo tratamento psicoanalítico à valores sociais destinados à pacientes de baixa renda via online ou presencial.
Desafio
Desenvolver uma marca que fosse amistosa e de fácil aceitação e retenção do público-alvo B2C mais humilde, mas também que enaltecesse a credibilidade corporativa para facilitar as parcerias público/privado.
Solução
Utilizando uma tipografia mais sóbria, desenhamos um rosto tranquilo com as iniciais PSI, a fim de deixar a marca mais amistosa e próxima do público, adicionando cores acolhedoras e calmas que abrangem ambos os lados da marca.
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