Our team has produced this explainer video ad as a key component of promotional company for Sberbank.
Our goal: to find and form key visuals of a unified service of transfers to the CIS countries,
We have interpreted guidelines in motion to develop the idea through the dynamic movement
of recognizable shapes.
We have created an emphasis on simplicity and rhythm of action emphasizing the ease
and convenience of the new feature.
The creative concept is implemented by means of 3D graphics.
CLIENT: SberBank
AGENCY: SberMarketing
Art Direction: Sokolova Nadia, Anna Fedotova
Producer: Olga Zhilenko
Supervisor 3D group: Egor Kasatskiy, Tim Sergeev
PRODUCTION GROUP:
3D Artists: Maksim Duplinsky, Ivan Mukhortov,
2D Artists: Alexander Bublik
Sound design & music: Dmitriy Tuporshin
Thank You!