Women are typically known for their “emotional” weaknesses. They get too emotional, care too much, and let their feelings pursuade their actions. In the WNBA, this is an advantage. The NBA gets paid huge lump sums. They switch teams for more glory and more money, wherever they can get the spotlight. But the WNBA lacks those perks. The players are there because they truly care about the game. Their emotion and team spirit exudes through the copious amounts of sweat they perspire on the courts. They play hard to win. They bring emotion by the handfuls and leave it all over the court. We have no idea why women’s emotions have been shunned in the man’s world, but in a women’s world, emotion is what drives them. All the way to the basket. 
WNBA
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WNBA

Problem: Under the radar, low advertising budget and ticket sales Target: Existing NBA and NCAA basketball fans, male and female 18-45 Big Idea Read More

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