FAN PROJECT with Le Dante Creative Bubble Tea
ENHYPEN Dark Moon K-pop Café Event in Malmö, Sweden (26-27th November 2023).
Following the success of the first ENHYPEN K-pop café event with Sofe Tea, a second installment was held in Malmö to commemorate their third debut anniversary, this time in collaboration with Le Dante Creative Bubble Tea. For this project I was in charge of designing all the event promotion material and event merchandise, as well as in charge of the digital communication & social media marketing strategy. The event aesthetic was inspired by ENHYPEN's existing mythical concept, which portrays the members as royal vampire princes. Giveaways and short-form paid ad campaigns on Tiktok and Instagram were chosen as the prioritised method of promotion to reach the main target audience of local K-pop fans aged between 13-25 years.
TIKTOK / INSTAGRAM REELS PROMOTION
A paid Tiktok promotion ad campaign following a conventional short-form video was used to promote the event to main target audience, i.e. local K-pop fans between 13 to 25. The promotion video was also posted as a reel on Le Dante Creative Bubble Tea's own official Instagram @ledante.malmo. The video received a total of 19,500 views from both channels (as of March 2024).
